Towards Milk Revolution in India

India is the world’s largest producer of milk, and is the leading exporter of skimmed milk powder, yet it exports few other milk products. The ever increasing rise in domestic demand for dairy products and a large demand-supply gap could lead to India being a net importer of dairy products in the future
By Rajiv KUMAR

Milk products are becoming widely popular. However, for the people who do not have much liking for milk, we are producing quality flavoured milk, which has now become a rage amongst all types of people.
Milk is the primary source of nutrition for infant mammals (including humans who breastfeed) before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother’s antibodies to its young and can reduce the risk of many diseases. It contains many other nutrients including protein and lactose. As an agricultural product, milk is extracted from non-human mammals during or soon after pregnancy.
Param Dairy Limited is one of the leading manufacturers of milk and milk products. The company manufactures a wide range of milk products such as full cream milk powder, milk fat, pure ghee, skimmed milk powder, dairy whitener, paneer and liquid milk. The products are marketed under the brand name ‘Param Premium’. Param dairy has become one of the prominent brand names in the Indian dairy industry where it is operating for the past 55 years.
The primary aim of Param Dairy Limited is to optimize the services provided to the company’s clients and suppliers of materials through its activities in production, marketing and distribution. Presently, the production capacity of Param Dairy Limited is estimated to be 0.9 million liters of liquid milk each day. The annual turnover of the company has been reported as USD 220 million approximately. Around 31% to 40% of the products manufactured by the company are exported to different countries.
The main international markets of the Param dairy are North America, South America, Eastern Europe, Southeast Asia, Africa, Oceania, Mid East, Eastern Asia and Western Europe.
Pasteurized milk is milk that is boiled to a temperature of around 75 degrees and then cooled. This process increases the shelf life of milk and has a validity term of 5-15 days if refrigerated accordingly during transport and distribution. This is the milk sold in poly packs.
We are counted among the leading manufacturer, exporter, supplier, trader of highly quality milk and milk products. Supplied under the brand name ‘Param Premium’, our range of products is vast and includes premium quality products such as skimmed milk powder, full cream milk powder, paneer, pure ghee, dairy whitener, liquid milk and milk fat. We have garnered an excellent reputation in the market by offering the best quality of products at the most reasonable prices.
Our modern infrastructure facility helps us manufacture excellent products that match up to the high standards that the clients have set for us. Our prominence in the areas of production, trade and distribution has helped us optimize our services and ensure their exceptional quality. Several million litres of milk are processed in the most hygienic manner every single day at our infrastructure facility.
Since the year 1948, our esteemed customers have been waking up and beginning their morning with the purity and freshness of our milk products. We have become an integral part of the lives of our consumers by offering them wholesome milk and delicious milk products since our inception. Our experienced management team has kept pace with the ever-increasing demand for milk and milk products both in terms of quality and quantity. We aspire to serve the nation through the provision of best quality milk products.
We exercise extreme caution to ensure that the quality of our products is maintained. For this, we have hired a team of experienced and professional quality auditors who check the quality of our products at each step in order to ensure flawlessness, purity and freshness. Our products are easily accessible at grocery stores, milk booths as well as in supermarkets. Our workforce is mainly involved in the manufacture and marketing of dairy products.
We have spread our roots not just nationally, but in the international market as well. We occupy a major share of the dairy industry. Our commitment to serve clients in the best manner possible has helped us garner a loyal and efficient client base.
We are involved in the provision of high-quality milk and milk products. These are manufactured in compliance with industrial quality standards using fresh and pure ingredients. Our products guarantee freshness, purity and long shelf life.
The Ultra Pasteurization or UHT procedure (Ultra High Temperature) is a continuous process which takes place in a closed system, preventing the product from being recontaminated with germs from the air. The product goes through a rapid succession of heating and cooling stages. The aseptic filling is part of the process which prevents re contamination. The final result is a product which can be kept for about six months without refrigeration until opened. This is the milk which is sold in tetra packs and has a shelf life of 6 months.
So, regardless of the manner in which the milk is collected, it is made germ free through processing. And yes, it is 100% milk. Adulteration in milk these days has become very common. There are many ways in which milk is adulterated. Most common and by far less harmful is adding water in the milk. Apart from impurities added from water, there are few dangers in consuming such milk.
To identify, adulteration from water, a simple test is milk slip test, viz, running the drop of milk on smooth or polished surface. Pure milk leaves some residue or traces behind. However, milk mixed with water addition, will simply flow out. However, these days, adulteration is done in more ways than such a simple water adulteration.
Param Dairy Limited believes that children are the future of any country. So, the company distributes free milk to children so that they stay healthy. Recently, it distributed flavoured milk to 350 underprivileged students of Hope Foundation School in Sangam Vihar, New Delhi. We also participated in Gulf Food 2016 held in Dubai where we won a prize for our high quality of dairy products.
We don’t compromise with quality and purity and so our products are specialized in terms of wholesomeness. From our plant is in Bulandsher and head office is in Karol Bagh, we produce 10 lakh litres of milk every day. We have latest technology machines, manned by experts, in our plant.

(The author is CMD, Param Dairy Ltd, New Delhi)